2011 might have been a significant year in the power shift with a poor response to the unveiling of the iphone 4S and the introduction of Android 4.0 better known as Ice Cream Sandwich with even Steve Wozniak the co-founders of apple admitting that 'there is more available' on Android if you are 'willing to understand it'. So from 2 years a go when I promised to not make the same mistake and get an iphone I now feel as though the iphone could be the worst option of all the main competitors and that includes Windows phones... I am aware this might sound ridiculous but if you take the time to see what they have created with Windows 7.5 you may be impressed. In fact I would go as far as to say that Windows 7.5 has the best mobile OS interface of the lot. It's simplistic and uncluttered yet some of the features are something that apple and android should take a close look at. The live tabs which work like a mixture of apps and widgets but are less static then in the iphone and less chaotic then in Android, create the home screen and update you with information relevant to that app or feature.
What makes Windows 7.5 stand out is the integration of multiple social features such as email, Facebook and Twitter. Windows phones has very few apps in comparison to its competitors and this is its greatest weakness, the lack of choice is holding it back but the integration and presentation of the basic most commonly used functions means that Windows phones cant be completely disregarded. The upcoming Windows 8 OS also provides a greater potential to their phones, it uses an updated version of the live tiles concept but for tablets and desktops. The success of Windows 8 when it is released, will determine whether Microsoft's late entry in to the mobile platform market can succeed and even be the OS of choice with the currently unique ability to switch between traditional desktop navigation and touch navigation. If Windows 8 is a success the their phones will likely benefit from this too however Microsoft need to encourage developers to create apps for their system and phone companies to build more powerful hardware to compete with Apple and Google.
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